Essay for lead for BA Students
Lead Lead is the first and most important paragraph of the news story. Readers will normally judge a story on newspaper by its lead. Busy readers read the lead and understands the news story. It is the gist of a story written in less than 35 words. A lead should induce the readers interest and curiosity. “The most important sentence in any article is the first one. If it doesn’t induce the reader to proceed to the second sentence, your article is dead.” — William Zinsser, On Writing Well The main function of the lead is not only to introduce the news story but to give the questions of the reader. The good lead answers all important information about the news story. Types of Lead: a) Summary Lead: It is meant to give a quick summary in as few words as possible. I t contains most of the 5Ws (who, what, when, where, why) and the H (how). For hard news a Summary Lead is used. b