Advertisement

Advertisement

Visual literacy and visual language

A picture says a thousand words. The ability to read visual texts is called visual literacy. Dr. Diana Dumetz Carry defines visual literacy as “The ability to decode, interpret, create, question, challenge and evaluate texts that communicate with visual languages…”.

The four types of visual languages are

·       Body language.

·       Object language.

·       Sign and Symbol.

·       Abstract language.

Advertisement

Advertising is a powerful media of communication. It has the power to persuade and attract people. It also play an important role in gender-stereotying. Advertising is a business of making money by introducing and encouraging people to buy new products. It introduces new products. Buyers can enjoy those products.

Advertisement is the main source of income for newspapers, magazines and television. They are advantageous both for consumers and producers. Producers also earn a lot of money by spending on advertisements. 

Comments

Popular posts from this blog

Summary for the Play Strife by John Galsworthy

Like an Old Proud King in a Parable A. J.M. Smith, Summary for BA Students.

SUMMARY OF THE ECSTASY OF RITA JOE